Cosmaceutical is the concept of Cosmaprof’s corporate image with chemical bonds to project the OEM side of this cosmetics company. But the former graphics used were dated so a reinvention took place; still using the same term of ‘Cosmaceutical’ but with a fresher and more innovative perspective.
Because the chemical bonds used in the former corporate graphics did not have any specific meaning, the new graphics didn’t need to be truly authentic, but rather aesthetic. The new chemical bonds were randomly generated to have the look and feel of actual bonds while also pulling element abbreviations from the periodic table.
A minimal generative version was created in Flash for future reuse online.
And the new corporate graphics were regenerated randomly for use on a variety of corporate media.